ASR Access is the flagship platform for over 400 surf and skate lifestyle brands to preview Fall, Back-to-School and Winter 2010/2011 collections to buyers from around the world. The introduction of the ASR Access Smart Booth format allows for a product focused event, yet with plenty of brand story-telling marketing options. ASR Access events include a high-energy fashion show, mini ramp, centralized lounges and business seminars, offering places to meet, network, consider buying decisions and gain valuable insight between appointments.